SCADDY Winner: Integrated Creative Campaign

Featured in the SCAD 2025-2026 Catalogue

We launched the "Kid Again Campaign," a full-scale spec brand awareness initiative for Hubba Bubba designed to flood the market with fun! The strategy was simple: leverage nostalgia marketing and digital storytelling to give Gen Z a playful, much-needed escape from daily stress. The result was a massive, multi-platform approach packed with whimsical, engaging content and immersive experiences that tapped into shared childhood joy. We executed an enormous range of deliverables to guarantee visibility, including: a cohesive Instagram feed, high-impact Reels across Instagram, TikTok, and YouTube, striking urban murals, digital billboards, eye-catching bus wraps, exclusive PR boxes, and exciting in-store installations. We didn't just advertise gum; we successfully brought Hubba Bubba back as the ultimate symbol of carefree fun.