I developed a social media spec campaign for the Razer Kraken Kitty headset with the specific goal of aligning its advertising with Razer's core brand style by moving the focus away from feminine streamers and toward the product's technical and visual appeal. My deliverables included a series of "moving photographs" that present the headset in cool, edgy, and visually appealing settings. This content dramatically showcases the product's highlights and reinforces its place within the high-performance Razer brand. With this campaign, I redefined the product's identity to fit Razer's core gaming culture.