I created a high-impact spec campaign for Razer, designed to celebrate their robust suite of gaming products. After a deep brand analysis, I launched an integrated ad campaigns across all major channels. For targeted impact, I specifically highlighted Razer Chroma's customizable lighting system through an interactive campaign featuring Twitch streamers Ephemera and Slufferdee. All other deliverables focused on driving excitement for the wider product ecosystem. Key assets included a powerful mix of OOH and digital ads, engaging social media content, and tactical web ads. I put Razer's product line in the spotlight with a campaign that is strategic, targeted, and visually unforgettable.